Periodically you hear a stroke, a trill, the ticking sound of time – minutes, quarters of hours, half hours, hours, but not all of them. In appearance there seems to be no real order. Wristwatch, clocks and pendulum clocks remind us that each time-measuring device has its proper way of marking time passing, a way that forms the uniqueness of each of those objects, their personality. Nowadays watch is no longer used to tell the time, we have more precise devices that can do that. A valuable watch is chosen because of its technology and aesthetics. This is something you can call style, intelligence. It is a state of mind an elegant man reveals in every detail as well as in those few accessories he has been granted. It is essential that one is able to appreciate valuable things, to recognize those that are more appropriate, to match them with the right clothes, the right occasions and wear them accordingly. Setting the rules of a man’s watch collection is essential to that gentleman
Let’s talk about numbers. The minimum number of watch you should possess is three: day watch, sport watch – but not in the strict sense of the term, say more casual – and evening watch. The first should be very simple yet set in precious materials. With some reservations, steel watch might do, provided its mechanisms are manufactured according to very high standards.
TIME ICONS: CLASSIC
TIME ICONS: DAILY
The basic sports watch is a chronograph, even though now almost all sports watch is equipped with a GMT (a time zone system); the important thing is that it should be made of stainless steel.
TIME ICONS: SPORT
Evening models should work with a simple yet classy arm movement. Currently top of the range is the extra thin model which fits good even when you wear cuff-links coordinated with your watch. This watch should be in yellow and rose gold or in platinum with a coconut strap. Keep in mind that this is based on standards of European style. There are other styles though – some gentlemen from other non-european countries, for instance, prefer having everything smothered in diamonds, gems, enamel and so forth.
TIME ICONS: EVENING
Of course, we are talking about very high quality watch-making. They are objects that can last forever and can be proper heirlooms. These things should be purchased with some expertise or with the help of a trustworthy expert. Those of you who love the haute de game watch should be familiar with some history of watch-making. And in this case the indicator is the terroir (the land), as it is in winemaking. Switzerland is in fact the place where the know-how about watch-making has been developing for over 400 years. If you go for complicated watch surely you need an in-depth understanding of watch movement and brands. You need to appreciate their brand value. A watch trademark should be the first thing you should consider, and once chosen it will be with you forever.
Men develop the same kind of spontaneous and faithful attachment towards their watch as toward their cars and football teams. A gentleman is a loyal man, at least towards those brands he identifies himself with. He is a man who is accustomed to making decisions, on the ground that a personality is the outcome of many turning points in life. It is rather like taking the right turn to walk of a maze. One can get disoriented among all those labels and brands. Even the greatest collectors cannot know them all. They prefer to focus on a niche range. Anyway another important criterion to consider when choosing a watch is size. A small wrist should not wear a large watch. Shape and size of those who wear it, even their face and their eye color. In a nutshell watch ought to be wearable. It is about a physical, not just aesthetic, relationship between the watch and the owner of the timepiece. The internal mechanism is essential, even though what makes you select watch is its beauty. Watch is an accessory that is as splendid as a jewel. It should be worn on your bare skin, no transgression allowed, especially if you yearn to look smart. Wearing watch has to do with your sense of touch, it is important that you hold it in your hand, that you feel it on your skin. One can afford to do all he wants until he turns 35 or 40, one can even pop into what you usually cal a disposable watch shop, which is something you should take as a game. Considering that a young man might have fewer financial resources, you can invest in something valuable when your personal style is already time-honored.
Cardinal Buying Office